Touted as one of the company’s biggest productions of the year, UNLEASHED Season 3 features Dubai Duty Free’s biggest talent livewires across all terminals.
Envisioned as a lavish talent spectacle with grand musical productions, the show gathers together some of the most talented staff and also highlights some of the most significant moments in Dubai Duty Free.
In an interview with the training team who spearheaded this event, Joseph Calbay explains "First of all, this event is meant to celebrate our 28th anniversary. Secondly, we can call it a grand shindig as well, since December is the season of festivities. Most importantly, we reaffirm our stature as the #1 Airport Retailer in the world. We owe this all to our staff that have long been waiting and clamoring for this.”
“We always try to think of something that we have not been able to do yet. That’s what makes UNLEASHED Season 3 exciting, More so now that we have invited some of the most brilliant & talented people in the shopfloor in the likes of Erwin Almendras, Mark Dronnel Paule, Jericho Padrigon, Demcie Matias, Melvin Galang, Evelyn Constantinopla, Emily Murunga, Keith Villanueva, Maria Nasyrova, Andrew Nino Ganzon, Cromwell Albarico, Queenie Atupan, Archie Enriquez, Xylee Borja, Jona Dine Ambrad, Ramil Sanchez plus the support of our back office stars like Andrea Lorenzo, Jobelyn Talavera, Marvin Rebusada, Rhea Castanares & Joje Callanta.”
“For this season, we have come up with an idea to hold Extreme Makeover that unleashes our staffs’ creativity in redesigning what seems to be a common looking space into a fabulous room.
Treasure Hunt, on the other hand, promises to combine physical & mental prowess of our staff.
Twogether ( Duets) Category was designed to encourage & empower the interpersonal relationships between generic staff and their Supervisors and/or Managers.
And then there is Mr. & Ms. Dubai Duty Free which promotes empowerment & inclusion that says ‘it is okay to be exactly the person they are.’”
And just what should the people expect from UNLEASHED Season 3?
"We will try to come up with another spectacular event.”. "In the past, our audiences are treated to a different level – fun, high-energy, visually-exciting, surprises, etc. This time, we will give the audience exactly what they’re expecting and even more surprises so please feel free to sing, scream, and dance with us. Remember, It’s your party, too!”.
A lot of people thought that UNLEASHED is all about
perfection, winning, looking hot & being popular.
Well, we think it should be something different.
How many of you feel fat? How many of you feel like,
maybe, you are not worthy very much? That you are ugly, you have too many
pimples and not enough friends?
We all felt those things about ourselves at one time or
another and it’s not right.
That is why for this season, we would like to promote
empowerment, inclusion and that it is okay to be exactly the person you are.
So if you like what we have to say, come and sing this
song with us.
Mechanics forSolo Singing (Dubai Duty Free Idol):
·Each
team will have 2 contestants for the solo category
·4
minutes will be allotted for performance
·This
is a “Free Style” singing contest—contestants can choose any songin any language
·The
performance could be composed of one song, a medley of songs, or a cappella
·Costume,
props, CD (format of the music) or any musical accompaniment are allowed and
must be submitted on the specified date
·Deduction
of 2 points for every 15 seconds excess from the time limit
·To
provide a venue for DDF staff to unleash their (hidden) talents
·To
allow a holistic approach towards growth (mind, body and soul)
·To
boost morale and motivation
·To
celebrate our diversity in the workplace (BIG HURRAH!)
·To
commemorate our being number 1 and encourage everybody to KEEP GOING!
4 Competing Teams:
1.
Terminal 1
2.
Terminal 2 &
Merchandising,
Display, CS & Admin
3.
Terminal 3
4.
DC –
Stores/Security, Cash Office &
Back Office
·Any
team member can join irrespective of position or designation
·A
team member can join in maximum of 2 categories but limited only to Treasure
Hunt + 1 other category
Categories:
1.Extreme Makeover
2.Treasure Hunt
3.Mr. & Ms. Dubai Duty Free
4.Group Dancing
5.Solo Singing
6.Twogether - Duets
Mechanics for Category 1 (Extreme Makeover):
·Each
team will have 1 group with 6-8 members
·Team should be composed of at least 3 Nationalities
·Each team will be assigned in
either building 150, 159, 166 & 173 by means of draw lots
·They will redesign the look and feel of the flat excluding the 2
bedrooms
·General theme design : “Fun and Recreation”
·Each team will be required to submit 2 design proposals with a
detailed breakdown of materials & quotation to be used and be ready to
present it to the committee on or before November 10, 2011.
·Design will be approved based on the relevance to the theme, cultural
sensitivity & professionalism (Standard finish)
·Teams having designs that require modification or adjustment by
the committee are given 48 hours to amend their proposals.
·Each team will be given a fund worth Dhs3,000 once design is approved
·Utilization of the fund will be on the discretion of the team. All
excess amount will be collected by the committee at the end of the competition.
·Deduction of 1 point from the total score will be given for every
Dhs50 spent over the given budget
·Teams can start purchasing their materials soon after the budget
is given to them. However, they are not permitted to start working on their
assigned function rooms until December 4
·All design proposals are final. Teams cannot deviate from their
approved design proposal
·Each team will be given 7 days maximum to do the makeover from 4-11
December.
·During these dates, the function room will be exclusively only for
the makeover teams. After December 11, teams are prohibited from revisiting the
room
·Team will be only allowed to do the makeover from 7am-7pm only
· Alteration of the structure
of the unit will not be permitted
·Each team will be required to submit an inventory of their
expenses (receipts) on the judging day
·Teams will be given badges with their names, the building number
of the function room they are designing, dates and times
·Damages in the room will warrant point deductions. Points deducted
will depend on the nature of the damage
·Teams are encouraged to use eco-friendly materials provided these
do not look substandard
·Teams may utilize the walls of the living room for murals,
paintings etc.
·Wall installations may be done but teams are encouraged to keep it
at a minimum
·Judging date will be on December 13
·The decision of the board of judges is final
Mechanics for Category 2 (Treasure Hunt)
·Each
team will have 2 groups for the treasure hunt category
·Each
group will have 10 members composed of 5 male & 5 female who are
physically fit & able
·Team
should have at least 3 Nationalities
·The
objective of this game is to hunt for clues & search for pieces that will
complete the puzzle
·There
will be 5 stations within Discovery Gardens where ‘clues’ and pieces of the
puzzles will be kept
·Each
team has to finish a specific ‘challenge’ (physical & mental)
·A
corresponding piece of the puzzle will be given once the challenge have been
completed and new clue will be given to reveal the next station
·The
first group to complete the puzzle will be declared as the winner
·The decision of the board of judges is final
Mechanics for Category 3 (Mr. & Ms. Dubai
Duty Free):
·Open to all 45 Nationalities regardless of team as the winners will
represent the whole company
·Open to all bonafide single male and female employees
·Between to 20-35 years of
age
·With at least three (3) months of service in DDF
·Interested Candidates may send their applications by pair (mister
+ miss)regardless of nationality
·Ideal Candidates must not have any verbal or written warning
·All applications will be adjudged and pre screened as a pair from
the selection process onwards
·During the pre-pageant, each pair will compete in a Production
Number, Talent show and Q&A portion
·10 pairs will be chosen based on their performance and will proceed to the final night with a
“surprise twist”
·On the final night, each pair will compete in National Costume, gala
attire and Q&A
·Special awards will be given (Best in Talent, Best in National
Costume and People’s Choice Award)
·Announcement of Winners
·The decision of the board of judges is final
Mechanics for Category 4 (Dancing — Group):
·Each
team will have 2 groups
·Each
team will have 6-8 members
·Team
should have at least 2 Nationalities
·Each
group will be given 4 minutes maximum to perform
·Deduction
of 2 points for every 15 seconds excess from the time limit
·The decision of the board of judges is final
Mechanics for Category 5 (Singing—Solo):
·Each
team will have 2 contestants for the solo category
·4
minutes will be allotted for performance
·This
is a “Free Style” singing contest—contestants can choose any song in any language
·The
performance could be composed of one song, a medley of songs, or a cappella
·Costume,
props, CD (format of the music) or any musical accompaniment are allowed and
must be submitted on the specified date
·Deduction
of 2 points for every 15 seconds excess from the time limit
·The decision of the board of judges is final
Mechanics for Category 6 (Twogether - Duets):
·Each
team will have 2 pairs
·A
duo should consist of any staff member within S, AS & generic staff paired
with any DOs, DMs, OMs & Managers
·4
minutes (maximum) will be allotted for performance
·This
is a “Free Style” singing contest—contestants can choose any song in any language
·The
performance could be composed of one song, a medley of songs, or a cappella
·Costume,
props, CD (format of the music) or any musical accompaniment are allowed and
must be submitted on the specified date
·Deduction
of 2 points for every 15 seconds excess from the time limit
·The decision of the board of judges is final
Duration:
·Qualifying
rounds may be done in the Training Room-DC in November (Rachael & Jophet
will book the room if free but will not interfere in the qualifying process per
team)
·Final
day of performance/judging will be at an external venue on 15 December (3-9pm)
·Random
questions will be asked before and after each main category; the first person
from the audience to give the correct answer will get a prize
·Food
and beverage to be served to the participants and the audience
·Sports
& Social Committee and DDF will handle the cost of the event
Category
Date
Duration
Time
Venue
Extreme Makeover
13 Dec 2011, Tues
60 mins
1.00-2.00 pm
Discovery Gardens
Treasure Hunt
13 Dec 2011, Tues
180 mins
2.00-5.00 pm
Discovery Gardens
Mr. & Ms. Dubai
Duty Free
14 Dec 2011, Wed
180 mins
4.00-7.00pm
Auditorium
Dancing (Group)
15 Dec 2011, Thurs
60 mins
3.30-4.30 pm
Main Venue
Singing (Solo)
15 Dec 2011, Thurs
60 mins
4.30-5.30 pm
Main Venue
Twogether - Duets
15 Dec 2011, Thurs
60 mins
5.30-6.30 pm
Main Venue
Mr. & Ms. Dubai
Duty Free
15 Dec 2011, Thurs
90 mins
6.30-8.00 pm
Main Venue
Point
System:
·Each
category is worth:
1. Extreme Makeover-40 points
2. Treasure Hunt- 25 points (per
group)
3. Mr. & Ms. Dubai Duty Free
4. Group Dancing Competition- 40 points (per
group)
5. Solo Singing- 40 points (per
participant)
6 . Twogether - Duets- 40 points (per
pair)
For example:
·Team
X gets a total of 205 pts (35+25+40+60+45)
Category
1 – Extreme Makeover
40
Category
2 – Treasure Hunt
25+25
= 50
Category
3 – Mr. & Ms. Dubai Duty Free
Individual
Scoring
Category
4 – Group Dancing
30+30
= 60
Category
5 – Solo Singing
30+30
= 60
Category
6 – Twogether - Duets
25+20
= 45
·Team
X’s rank will be based and compared to the other teams’ points
·The team with
the highest number of points (over all categories) will be declared the
champion
·This event could be held annually (first or second week of
December—to end the year with a bang, and as it is also DDF’s anniversary
month)
Prizes:
1.Extreme MakeOver Dhs3,000
2.Treasure Hunt Dhs3,000
3.Group Dancing Dhs3,000
4.Solo Singing Dhs2,000
5.Celebrity Duets Dhs3,000
6.Mr. & Ms. Dubai Duty Free Dhs4,000+ Surprise Gift Items
·Certificates/trophies
will be given to the over-all winners and prizes will be given to the category
winners
For example:
UNLEASHED!
Terminal 1
Terminal 2 &
Merchandising,
Display, CS & Admin
Terminal 3
DC –
Stores/Security &
Back Office
Extreme Makeover Points
Sub-Total
Sub-Total
Sub-Total
Sub-Total
X
X
X
X
Rank in this Category
Treasure Hunt Points
Sub-Total
Sub-Total
Sub-Total
Sub-Total
Rank in this Category
Group Dancing Points
Sub-Total
Sub-Total
Sub-Total
Sub-Total
Rank in this Category
Mr. & Ms. DDF
Points
Sub-Total
Sub-Total
Sub-Total
Sub-Total
X
X
X
X
X
X
X
X
Rank in this Category
Solo Singing Points
Sub-Total
Sub-Total
Sub-Total
Sub-Total
Rank in this Category
Twogether Duets Points
Sub-Total
Sub-Total
Sub-Total
Sub-Total
Rank in this Category
Total
Points
Over-All
Rank
·It
will still come out as team effort since the results of both contestants from
each team for each category will be added together
Criteria for Extreme Makeover 40 points
Scoring Criteria
Maximum points
Creativity
10
Professional Finish including
Materials used
15
Over All Appeal
10
Ambiance
Conducive for recreation activities
5
Total (40 points)
40
Criteria for Treasure Hunting: 25 points
Scoring Criteria
Points
Station 1
(Challenge: )
5
Station 2
(Challenge: )
5
Station 3
(Challenge: )
5
Station 4
(Challenge: )
5
Station 5 (Challenge: )
5
Total (25 points)
25
Criteria for Group Dancing Competition 40 points
Scoring Criteria
Maximum points
Dance Dynamics
Technique (Control of balance and weight, foot placement,
bodylines and spins)
15
Choreography
Music Interpretation / Presentation
Adjusting the flow of the dance to fit the style, tempo, mood, and
rhythm variations in the music
10
General Effect (Costume
and props are appropriate)
10
Audience Impact
5
Total (40 points)
40
Criteria for Solo Singing: 40 points
Scoring Criteria
Maximum points
Vocal Dynamics
Tune
10
Timing and Rhythm
10
Musicianship
Expression and Interpretation
5
Articulation, diction and communication in singing
5
General Effect – Stage Presence
5
Audience Impact
5
Total (40 points)
40
Criteria for Twogether - Duets: 40 points
Scoring Criteria
Maximum points
Vocal Dynamics
Tune
10
Timing and Rhythm
10
Musicianship
Expression and Interpretation
5
Articulation, diction and communication in singing
5
General Effect – Pairability (rapport) and Stage Presence
5
Audience Impact
5
Total (40 points)
40
Criteria for Mr. & Ms Dubai Duty Free: 40 points
Scoring Criteria
Maximum points
Character
Poise
10
Glamour
10
Question & Answer/Situational Interview
Wit & Intelligence
10
Mr. & Ms. DDF Factor (discretion of the board of judges)
5
Darling of the Crowd
5
Total (40 points)
40
Dates to remember for SHOP
FLOOR:
·09 October 2011, Sunday – 27 October 2011, Thursday (Registration
forms of all interested applicants for Mr. & Ms. Dubai Duty Free should be
received from and only until this date)
·03 November 2011, Thursday(All
entries for the Qualifying Round must be submitted by this date to Rebecca,
Lata, and Tayyeb)
